Hero Cream 101
The Super Luxe Hero Cream
One product. Endless possibilities.
Your all‑in‑one styling essential — engineered to protect, repair, hydrate, and rejuvenate for healthy, polished hair every day.
Ways to Use
Blowout Prep
How: Apply to damp hair before blow‑drying.
Why: Strengthens, reduces shedding, shields from heat, seals in moisture, smooths frizz, adds soft shine.
Air‑Dry Finish
How: Work through mid‑lengths to ends on towel‑dried hair.
Why: Enhances natural texture, locks in moisture, smooths flyaways, leaves hair soft and healthy.
Heat‑Styling Base
How: Use on damp hair or lightly on dry hair before curling/flat ironing.
Why: Thermal protection, better control, longer‑lasting finish.
Dry‑Hair Refresher
How: Emulsify a small amount in hands; smooth over dry strands.
Why: Revives day‑two hair, tames frizz, adds shine without weight.



Pro Tips from Behind the Chair
- Coarse textures love moisture — add a bit more for extra hydration.
- Great for men’s grooming and soft, natural finishes.
- Use as a blow‑dry cream or as a finishing product.
- On damp hair: apply before styling for hydration, protection, control.
- On dry hair: smooth flyaways, add shine, lock in moisture, define texture.