Elan Sassoon

As an Heir to Beauty, Elan Sassoon carries forward a name synonymous with craftsmanship, discipline, and elevated standards. The son of iconic hairstylist Vidal Sassoon, Elan grew up immersed in the world of beauty but chose to forge his own path as a business builder and entrepreneur, guided by a deep respect for design, quality, and long-term value.

Over the years, Elan has applied those principles across multiple ventures, developing a reputation for thoughtful leadership and creating environments where creativity and excellence can thrive. His work reflects a belief that aesthetics matter, not just in how things look, but in how they function, endure, and support the people who rely on them.

Today, Elan continues that legacy with Heirs to Beauty, helping bring exclusive, high-quality retail back into salons. His mission is rooted in honoring the heritage of the beauty industry while empowering modern professionals with premium products that support their artistry, independence, and growth. His passion for the salon community isn’t inherited. It’s lived, and it drives everything he builds.